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Property Managers in Indiana and Michigan Find Additional Marketing Opportunities in New Publication
ForRent.com-The Magazine offers a Print and Internet solution forapartment industry professionals in the NorthCentral/Northwest Indiana and Southwest MichiganNORFOLK, Va. (December 12, 2007) For RentMedia Solutions, a leadingapartment resource for searching apartments for rentnationwide and a division of Dominion Enterprises, has expanded ForRent.com-TheMagazine, its most recent publication, to additional markets. This latestedition encompasses a region in North Central/Northwest Indiana and Southwest Michigan, which centers around the city of South Bend, Ind. Additional markets include Valparaiso and Notre Dame, Ind.,as well as Benton Harbor, Mich. The magazine hits the stands onDecember 18.Nationwide,property managers are embracing the combination of print and Internetadvertising to increase their reach to apartment seekers. According to an August2007 study by iProspect, 39 percent of Internet users who shop online make apurchase after being driven to search online via an offline channel; print adsand word-of-mouth being the most frequent drivers. Property managers who use a combinationof print and Internet advertising then have an advantage over those who use onlyone or the other as a marketing tool. ForRent.com-The Magazine merges print apartment listings with its Internetlisting on ForRent.com, said Anita Williams, ForRent.com-The Magazine regional manager. This offers a powerfulcombination of print and online resources that allow property managers tomaximize their visibility. Since the magazines introduction in eight othermarkets, property managers in these areas have seen phone leads increase by anaverage of 315 percent, according to our LEADS Management System!Through this system, property managers receive an exclusive, nationwidetoll-free or local number with tracking information available anytime.WithForRent.com-The Magazine, property managers can list their property in the magazineand direct apartment seekers to their listings online through the propertysdistinct URL at the bottom of the page. ForRent.com-The Magazine can be found in convenient locations suchas Wal-Mart, Meijers, Wild Oats, Hollywood Video, Big Lots and in highlyvisible outdoor boxes. The publication also can be found at local restaurants,universities and gas stations, as well as the chamber of commerce and preferredemployers. ForRent.com-The Magazine already has been well received by property managersin Birmingham, Louisville, Nashville, and Oklahoma Cityas well as Connecticut and the Raleigh, Charlotte, and Triadareas of North Carolina.Utilizing this publication has become a modern and innovative approach tomarketing apartment communities.About ForRent.com-The MagazineAs a product of For Rent Media Solutions, a division of DominionEnterprises, ForRent.com-The Magazineis an innovative marketing solution that combines the best of For Rent MediaSolutions Print and Internet services in one package. By including theapartment communitys distinct URL in the publication, listings in ForRent.com-The Magazine direct theapartment seeker to the apartment communitys online page on ForRent.com. Debuting in Raleigh,N.C. in 2005, ForRent.com-The Magazine has successfully branched out to ninedifferent markets including Connecticut, thecombined markets of northwest and north central Indianaas well as southwest Michigan and major citieslike Charlotte, Louisville,Raleigh, Nashville,Oklahoma City, Birmingham, Greensboro/Triad.About For RentMedia SolutionsHeadquarteredin Norfolk, Va., For Rent Media Solutions is a divisionof Dominion Enterprises. As the multi-family housing solution for apartmentseekers, property/apartment managers and owners, For Rent Media Solutionsprovides superior products, outstanding customer service, and tangibleresults. For Rent Media Solutions is aleading resource for choosing your next apartment for rent,townhouse, condo, duplex, efficiency, studio or loft and provides a freecustomizable search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates ForRent Magazine, as well as ForRent.com-TheMagazine, and publishes 90magazines covering more than 190 markets nationwide, including After 55Housing & Resource Guide, Apartamentos Para Rentar, Florida Condominium andTownhomeand AtlantaTownhome and Condominium Sales and Rental Guide. For Rent Media Solutions operates fiveadditional Web sites: ForRent.com,SeniorOutlook.com, CorporateHousing.com,ParaRentar.comand FLCondoGuide.com. For Rent Media Solutions is a companydedicated to the needs of the apartment industry, bringing prospectiveresidents and apartment communities together.AboutDominion EnterprisesDominionEnterprises, Norfolk, Va., is a leading media and informationservices company serving employment, automotive, real estate, marine,recreation and industrial markets. The company has more than 500 magazinetitles, over 40 market-leading Web sites, and operates a variety of Web andtechnology businesses. The company had 2006 annual revenue of more than $850million and has more than 7,200 employees nationwide. For more information,visit www.DominionEnterprises.com. ###
About The Author: Erica Campbell is the Marketing Manager for For Rent Media Solutions, a leading resource for searching apartments for rent nationwide.
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