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London Badge and Button: Quaint name, stylish quirky cufflinks
Computer assisted modelling and Laser cutting technology arebecoming common tools for jewellery designers as jewellery takes on a precisionappearance not seen before. And it helps drive down production time and costs,making high quality jewellery affordable to the masses. Based inBirminghams historic Jewellery Quarter, The London Badge & Button Company,part of Toye Kenning & Spencer has over 30 years experience in the designand development of fine cufflinks, buttons and mens accessories and are themanufacturers behind many of the UKs leading stores and fashion housecollections.Louisa Taylor andPei-Nap Mok is the award winning design team behind the current LBB Londoncufflink collection. As a team they have given life to a new breed ofcufflinksTraditionallyrecognised for its strong & distinctive enamel designs, LBBs currentcollection has expanded to use new & unusual materials for both its classic& contemporary cufflinks with matching accessories.Theres a sense of precision in Lbb London cufflinks. That,perhaps significant technology lay behind the hands at work creating mastersand models.Toye, Kenning &Spencer Ltd is a group of manufacturing companies founded in 1685, with areputation for high quality craftsmanship and service. The Group, who have anexperienced in house design team, were working on a new collection for the relaunch of their retail brand LBB London. Keen to further develop conceptdesigns that required complex master models, they approached the JIIC to assistin the 3D CAD modelling and to access the centres RP facilities and expertise.The initial briefwas to provide TKS with access to new technology in order tohelp implement their new product development plan for a range of cufflinks. TheJIIC team assisted with CAD/CAMand RP and were able to provide the company with prototype and master modelswithin a short timescale. This meant the product development time wasshortened, speeding up the lead time to market and creating a longer buyingperiod for their range cufflinksResultsThe assistancehelped the company to realise new designs which might not have been possiblewith internal model making skills The assistancehelped the company to research and to test the market with new product The productdevelopment lead time was reduced. Higher salesfigures were generated as a direct result of new design reaching the market atthe desired time.The assistancedemonstrated the use of RP technologies to other parts of the business andprovided them with the opportunity to assess potential applications of newtechnology for the future. A soundrelationship has been developed with the Group and the JIIC is now working withthe company to conduct a feasibility study into the use of laser welding forbespoke precious and base metal jewellery and medals, and the use of lasers forproduction methods, within their factories.Could LbbCufflinks not be the very firstprecision cufflink?A designers hand possessed with such discipline to marryform and function, while gleaning materials that impress upon you texturalinfluences. Smoothly extending the stem to cradle adornments and display allcolours of a rainbow: Concluding, a sophistication expressed by precision,abstract and sense of colour, a truly beautiful cufflink. Who and nowToye kenning, owners of Lbb London cufflinks have beeninvolved in manufacturing since 1687. They survived the industrial revolutionand similarly, geared to survive the mass manufacturing revolution of today. Wiselytaking advantage of what modern technology has to offer without compromisingtradition.A closing anecdote: The most expensive cufflinks ever soldwere a pair given to the soon-to-be King Edward VIII by his later wife WallisSimpson. These featured diamonds set in platinum and sold at auction for $440,000.
About The Author: Purveyor of finely crafted designer Silk Ties, DesignerSilver Cufflinks, Watches, Belts & Designer Wallets, by British fashionDesigners such as, Vivienne Westwood, Timothy Everest, Ian Flaherty, SimonCarter, Veritas Gifts, LBB London, ToyeKenning and Spencer, Michelsons, Neil Bottle, Victoria Richards, Cressida Bell,and Shane McCoubrey
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